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This a) guarantees both parties will respond affirmatively once the introduction is finally made, since each party has pre-committed, b) avoids creating awkwardness when one party is on the receiving end of an introduction that they don’t want (and this makes you, the introducer, look bad as well). If one of the people involved in the introduction is especially busy, or the recipient of lots of introductions (like a VC who sees lots of deals come across his or her desk), ask each person first whether they would be open to receiving an introduction. LEVEL THREE: The Sure-Fire Power Introduction īonus points to Ryan for mentioning exactly how much time he’d need on the phone, and for suggesting two concrete times that work for him.This makes the busy person happy, because he she can just reply and say “Sure, Tuesday at 10am works. Do you have any time this week (e.g., this Tuesday at 10am or Wednesday at 2pm Pacific Time)? I can work around your schedule. My article will be published in the Journal of Entrepreneurs, and I’d love to get about 10 minutes of your time over the phone to ask you a few questions about your experience with working with young entrepreneurs. (Since so many people don’t, this is an effective filter to screen out people who won’t even respond to an introductory email.) Here’s the next part of the email thread:īCC: Neil Fortunately for you, you get the luxury of waiting for the non-busy person to send a followup. Now, if you are the busy person, you get tons of emails like this every week. Ryan – will you follow up with Michelle over email to set up a phone call? You both grew up in California and are now based in Los Angeles. As I mentioned to you, he’s the rare breed of journalist who doesn’t twist quotes to fit a pre-written story. Michelle, Ryan is a journalist at The San Francisco Business Journal, and is looking for a quote for his article. She’s probably too modest to mention it, but she was in Time Magazine last week and her fund has produced 30x returns last year. for the last 2 years, and I know you’re looking for a quote from a venture capitalist about nurturing young entrepreneurs for an upcoming article you’re writing. She’s been a partner at Venture Capital Inc. Ryan, I want to introduce you to Michelle Jones. Here’s how the email thread would look:ĬC: Michelle Jones You believe two people in your network would benefit from knowing each other, so you email each person in the same email, making the connection. This is the most common type of introduction. LEVEL TWO: Introducer emails both parties directly
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Would love to compare notes and hear what your next book is going to be!Īre you available for coffee next Tuesday? I’d be delighted to come by your office to chat. I wrote a book last year and it was named one of the top business books of the year by the Wall Street Journal. He thought very highly of you and encouraged me to reach out to talk about our respective experiences in the publishing industry. Subject: Greetings from fellow author in Baltimore / Ben Casnocha recommended I contact youīen Casnocha recommended I contact you. Let me know if you end up meeting with her
Identity of the introducer simulacra 2 free#
Feel free to contact her at: say I recommended you contact her. We talked about my friend Christina at lunch. Rather than email both of them, I could tell the lower status person (Jason) to email Christina, CC me, and “use my name.” This approach saves me (the introducer) time but doesn’t guarantee Jason a positive response from Christina after all, she may very well skip over an email that comes from a name (Jason) she doesn’t recognize. Say I want to introduce Jason to Christina, and say Jason is the less senior person who wants to meet Christina. LEVEL ONE: The “Use My Name” Introduction We will cover each in blow-by-blow detail. There are (at least!) three types of email introductions. The worst introductory emails make busy people resent having to respond to someone who they (1) don’t know and (2) aren’t sure why they’re being introduced to them. Because you know each of the recipients, they will feel social pressure to at least respond (whether you intend this or not). You’ve instantly bestowed social pressure on both the recipients. Both people are presumably busy, so you want to make it easy for them to take action and quickly decide if it makes sense to get to know each other.ģ. Meanwhile, they know nothing about each other.Ģ. You’re at an informational advantage: You know both parties, and usually you know why the two should get to know each other.
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When you introduce two people, you’re in a unique situation:ġ. The Three Ways to Introduce Two People Over EmailĪs we talk about in the chapter “It Takes a Network,” a good way to strengthen your network is to make an introduction between two people who would benefit from knowing each other.